‘”People are busy. There are six billion people on the planet yet none of them wake up in the morning and think: ‘Geez, I wonder if there is a new product out there I should know about.'”
-Marc Andreessen interview on Brian Koppelman’s podcast
As a venture capitalist, I’m fortunate enough to be pitched by startup companies with exciting new businesses every day, each one convinced that they are building a massive business or claiming to disrupt billion-dollar marketplaces. It’s a familiar feeling. As a former CEO, I was constantly being pitched new solutions that would claim to revolutionize our workplace efficiency or magically solve a major operational pain point. (To be fair, this unabashed determination is key to being a successful entrepreneur or salesperson).