As a venture capitalist, I often get asked what an ideal investment looks like for my firm. What metrics do we look at to assess a business model? What’s our sweet spot? What makes us write the check?
I joke that we have a highly proprietary secret formula, unique to us, that’s been developed in a lab after years of trial and error. I joke because so much of venture investing relies on going with your gut and focusing more on the people you choose to work with than on the business ideas you choose to work on.